This Privacy Policy applies to information collected by Laide Fash (“LF”, “we”, “our” or “us”) in connection with the products and services that LaideFash offers online.
This includes information collected online through our websites, branded pages on third-party platforms (i.e, social networking services), and through our direct marketing campaigns or other online communications, as well as offline through our Sales Team, events, in-store campaigns, purchases, and requests, and mobile messaging services (collectively, “LaideFash Platforms”). This Privacy Policy explains what information may be collected through the LaideFash Platforms, how such information may be used and/or shared with others, how we safeguard it and how you may access and control its use in connection with our marketing communications and business activities. By using LaideFash Platforms, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not, please do not use LaideFash Platforms.
This Privacy Policy is hereby incorporated into and forms part of the terms and conditions of use of LaideFash Platforms.
Information You Provide to Us
When you use LaideFash Platforms, we may ask you to provide certain personal information to obtain our products or use our services. For example, we may ask for information when you register to create an account, update your information, use certain features, access, upload or download content, purchase products or services, enter into sweepstakes or other promotions, register or participate in a competition, fill out a survey, request customer support, or otherwise communicate with us.
We (or our service providers or business partners) may collect information that relates to you, including personal information, such as your name, e-mail address, telephone number, phone number, mailing address, date of birth, gender, and demographic information.
Information You Provide When You Participate in an Online Survey or Other Research. We may also collect the information you provide us in connection with participating in an online survey or as a research panel participant. This may include, but may not be limited to, information about your shopping habits, lifestyle preferences, interests and hobbies, health, physical or behavioural characteristics, or other demographic information, as well as photos, videos, and other user-generated content.
Information You Provide When You Make a Purchase. If you make a purchase from us, you will be required to provide a credit/debit card number and related financial information (such as CVV, expiration date, and billing address), or other payment information (such as via PayPal or Apple Pay), depending on the form of payment you choose.
Information You Provide about a Third Party. You may decide to provide us with another person’s information (such as name, email, address, or phone number) so that we may recommend or send products or services to such person, or so that we may facilitate your communication with other people. Local law may require you to seek the consent of your contacts to provide their personal information to LaideFash (or in connection with using LaideFash Platforms), which may in turn use that information in accordance with the terms of this Privacy Policy. Where required by law, we will obtain the required consent from the person whose information you provided to us.
Information You Provide Through Social Media. You may also be given the option to link to your Facebook or other social media accounts through LaideFash Platforms. When you do, we may automatically receive certain information from you based upon your privacy settings on those sites. This may include, but may not be limited to, name, user name, demographic information, updated address or contact information, location, interests, and publicly observed data, such as from social media and online activity.
Information Collected Automatically
Whenever you visit or interact with the LFServices, as well as any third-party advertisers and/or service providers, may use a variety of technologies that automatically or passively collect information about your online activity. This information may be collected in the following ways:
Usage Information: We may use cookies, pixel tags, mobile analytics software, log files, or other technologies to collect certain information about your online activity, and interactions with our emails, online and mobile advertisements, and to allow us to keep track of analytics and certain statistical information which enables LaideFash to improve the LaideFash Platforms and provide you with more relevant content and advertising offered by LaideFash, or through or linked from the LaideFash Platforms.
1. For example, we may automatically or passively collect certain non-personal information from you, including your browser type, mobile device manufacturer, mobile carrier, phone number, operating system, activations, content, products or services you purchase or access, the page served and the preceding page views or websites visited any mobile device activity and configurations, and email client. We may also automatically collect information about your use of the LaideFash Platforms, including the date and time you visit the LaideFash Platforms, use or click through to any of the LaideFash Platforms, the areas or pages of the LaideFash Platforms that you visit, the amount of time you spend viewing or using the LaideFash Platforms, the number of times you return to the LaideFash Platforms, other click-stream or site usage data, emails that you open, forward or click-through to our LaideFash Platforms, and other sites that you may visit.
Device Information: We may automatically collect your IP address or other unique identifiers (“Device Identifier”) for the computer, mobile device, tablet or other devices (collectively, “Device”) you use to access LaideFash Platforms, including the hardware model and mobile network information. We may use a Device Identifier to, among other things, provide LaideFash Platforms, help diagnose problems with our servers, analyze trends, track users’ web page, email and mobile application movements/activities, help identify or gather broad demographic information for aggregate use, and retarget online and mobile advertisements to you across computers or devices you may use.
Geolocation Information: We may collect information about the location of your Device when you access or use LaideFash Platforms. In addition, if you choose to turn on your Bluetooth, Wi-Fi or other geolocation functionality when you use our mobile applications, we may collect and use your geolocation information.
Third-Party Service Providers: We may use third-party service providers to support LaideFash Platforms. Some of these service providers may use technology such as cookies, web beacons, pixel tags, log files, or other technologies to receive, collect, and store information on our behalf.
Third-Party Analytic Technologies: We may use third parties’ analytics and tracking tools, such as Google Analytics, Facebook Custom Audience and others, to help us track, segment and analyze usage of LaideFash Platforms, and to help us or those third parties serve more targeted advertising to you on LaideFash Platforms and across the Internet. These tools may use technology such as cookies, pixel tags, log files, Flash cookies, or other technologies to collect and store non-personal information. They may also combine information they collect from your interaction with LaideFash with the information they collect from other sources. We do not have access to or control over, these third parties use of cookies or other tracking technologies. To learn more about your advertising choices relating to the collection and use of your information, please see the Opt-Out section below.